The Empty Chair Recovery System — 100% done for you
The proprietary 3-step direct mail campaign that fills appointment books for Canadian dental and healthcare practices
Every dental practice has them. Patients who have not been in for 18 months. Two years. Five years. They did not leave angry — they just drifted. Standard reactivation tactics (texts, emails, recall cards) have already contaminated that channel. They have been ignored so many times those messages are invisible now.
The Empty Chair Recovery System uses a proprietary 3-touch direct mail sequence to reach lapsed patients through a channel they have not learned to ignore yet. We design it, print it, mail it, and track every response — you do nothing except show up for the appointments we generate.
The Reactivation Channel Backfire problem: Every time a practice sends another generic recall postcard, they train their patient list to ignore them. Our diagnostic methodology identifies which patients are recoverable and which approach will actually move them — before a single envelope is mailed.
What is included in every campaign
Diagnostic consultation
We audit your lapsed patient list and identify the highest-value reactivation segments
3-touch mail sequence
Three custom-written, custom-designed mailings to each prospect in your campaign
Proprietary urgent letter envelopes
9 x 12 red-and-yellow campaign envelopes — near 100% open rate format
Campaign tracking app
Custom lead generation and client tracking dashboard — measures every response and calculates ROI in real time
Copywriting and design
Every piece written and designed from scratch for your practice — no templates
Print and fulfillment
We handle printing, assembly, addressing, and mailing — 100% done for you
Campaign investment (MSRP)
50 prospects
$10,000
150 mailings
100 prospects
$18,000
300 mailings
250 prospects
$28,000
750 mailings
500 prospects
$38,000
1,500 mailings
1,000 prospects
$55,000
3,000 mailings
2,500 prospects
$75,000
7,500 mailings
5,000 prospects
$90,000
15,000 mailings
10,000 prospects
$120,000
30,000 mailings
Frequently asked questions
Who is this campaign designed for?
Dental offices, dental specialists, and healthcare practices across Canada that have a lapsed patient list of at least 50 names and want a proven system to reactivate them without managing the campaign themselves.
How long does a campaign take to run?
From strategy consultation to final mailing, most campaigns are in market within 4 to 6 weeks. The 3-touch sequence is then deployed over a 6 to 10 week period depending on your chosen spacing.
Do I need to supply my own patient list?
You supply your lapsed patient list — we handle all segmentation, processing, and addressing. List sourcing is available as a separate add-on if needed.
What results can I expect?
Results vary by market, list quality, and practice type. Our system is designed to generate a minimum of 12 booked appointments per campaign. We track every response through our dashboard so you always know exactly what the campaign is returning.
